Course Details

Course: Retail Management Strategy Pricing and Psychology

Retail management refers to the overall management of a retail store or retail chain in daily activities: managing inventory, managing staff, and handling customer services to maximize profitability while ensuring a good experience. Important aspects are sales and marketing strategies, customer relations and financial management with the efficiency in operation processes. The retail strategy focuses on the long-term and very much on the uniqueness of the store in sacrificing markets for specific customer segments, offering particular assortment and channel sales while analyzing competition. Retail Pricing is about putting prices for various factors like cost, value to the customer, competition, and market demand and also comprises such types as promotional and dynamic pricing. Retail Psychology attempts to learn consumers' behavior and how it is susceptible to psychological factors, including store environment design, behavioral triggers, and overall customer experience, to shape purchasing decisions and brand perception.

Features

• Industry- Relevant curriculum: We keep our syllabus updated with all the practical training that is required in the present industry.
• Professionals Guidance: Most of our courses are run by experienced professionals and researchers who are leaders in the field so that high-quality instruction takes place.
• Practical Experience: Projects in our courses are typically real-world case studies, giving you the chance to apply theoretical learning and shape a strong portfolio.
• Networking Opportunities: Enroll in our courses will ensure networking with peers, instructors, and industry professionals for career growth. 
• Certification: Often, if you do complete it, you also get some recognized certification or diploma, which would be a plus point for your resume and job standing later. 
• Resources available: Most of these courses will have resources connected to a myriad of learning materials, tools, and platforms that can be used for more understanding and development of practical skills. 
• Career Support: We provide aid services like job placement assistance, resume reviews, and interview preparation for easy transition into the workforce.

Course Highlights

Specialization

• Merchandising
• Retail Strategy
• Retail Pricing
• Retail Psychology
• Sales and Marketing
• Technology in Retail
• Financial Management
• Inventory Management
• Data Analytics in Retail
• Retail Management Fundamentals
• Customer Relationship Management (CRM)

Career Opportunities

• Sales Director
• Retail Manager
• Pricing Analyst
• Brand Manager
• Retail Consultant
• E-commerce Manager
• Merchandising Manager
• Market Research Analyst
• Retail Analytics Specialist
• Customer Experience Manager
• Business Development Manager