Course Details

Course: Customer Relationship Management

The term "Customer Relationship Management" (CRM) refers to a strategic process by which firms manage interactions with both present and prospective customers, so as to better those relationships, maximize sales, and improve services to customers. 

The systems facilitate the collection and analysis of customer data, allowing personalized communications as well as informed decisions. Major components associated with CRM include customer data management; sales automation; marketing automation; customer service and support; analytics and reporting; and system integration. Significantly, CRM enhances customer relations from personalized interactions, sales generation due to ease of processes, increased customer service delivery with prompt replies, decision-making on a scientific basis, and efficiency throughout the organization. CRMs can be operational-focus automation, analytical-gathering data for analysis purpose, and collaborative-interdepartmental cooperation.

Salesforce, HubSpot CRM, Zoho CRM, Microsoft Dynamics 365, Pipedrive, and others are popular CRM software programs, with each possessing unique features capable of handling different needs of business companies. Implementing a CRM requires setting your goals, choosing the right CRM solutions, migrating data, customizing the system, training employees, and continuously improving your CRM practice to ensure maximum performance and effectiveness.

Features

• Industry- Relevant curriculum: We keep our syllabus updated with all the practical training that is required in the present industry.
• Professionals Guidance: Most of our courses are run by experienced professionals and researchers who are leaders in the field so that high-quality instruction takes place.
• Practical Experience: Projects in our courses are typically real-world case studies, giving you the chance to apply theoretical learning and shape a strong portfolio.
• Networking Opportunities: Enroll in our courses will ensure networking with peers, instructors, and industry professionals for career growth. 
• Certification: Often, if you do complete it, you also get some recognized certification or diploma, which would be a plus point for your resume and job standing later. 
• Resources available: Most of these courses will have resources connected to a myriad of learning materials, tools, and platforms that can be used for more understanding and development of practical skills. 
• Career Support: We provide aid services like job placement assistance, resume reviews, and interview preparation which will ease the transition into the workforce.

Course Highlights

Specialization

• Sales Management
• Marketing Automation
• Account Management
• Industry-Specific CRM
• Customer Service Management
• Customer Retention Strategies
• Digital and Social Media Marketing
• Customer Experience Management
• Data Analytics and Business Intelligence
• Salesforce Administration and Development
• CRM Implementation and Project Management

Career Opportunities

• CRM Manager
• Sales Manager
• Data Analyst
• CRM Consultant
• Account Manager
• Salesforce Administrator
• Digital Marketing Manager
• Customer Service Manager
• Customer Retention Specialist
• Marketing Automation Specialist
• Customer Experience Manager
• Business Development Manager